06 Nov 2010
Analysis #12: Women and Social Media
It’s no secret that social media sites are dramatically changing the way we live and conduct our lives online. But, what this means to, and how this involves women is commonly overlooked. Perhaps surprisingly, women are online and interacting on social sites just as much — if not, more — than their male counterparts. In fact, more than half of all American women participate in social media at least once a week, with, of course, younger women using social sites the most. The following is a graphic that takes a look at what sites women are using, as well as 06 Nov 2010
Analysis #11: My Mom’s on Facebook?
The demographics of the most popular social networking sits are rapidly changing. Today, more than ever, older Internet users are flocking to social sites to join in the conversation. In fact, the most significant growth among these sites in the last several years has been among adults 50 years and older, which has steadily upped the average user age across the board. Pew Internet recently conducted a study on this steady increase in social networking site use among older American adults, the most interesting of these findings are illustrated 05 Nov 2010
Analysis #10: How are Mobile Phones Changing Social Media?
Have you ever wondered about the relationship between mobile phones and social media? The mobile web is growing at an exponential rate, and this trend shows no signs of slowing down. This graphic illustrates the rates at which people access the mobile, social web, as well as what they do once they are 05 Nov 2010
Analysis #9: The Rise of Facebook Mobile
Facebook recently announced that the site now has 150 million mobile users worldwide. Much of this has to do with the rapid growth of app usage, specifically on smartphones. Perhaps not surprisingly, social networking apps are the fastest growing category of all apps, with download rates increasing by 240% in the last year. Of these, Facebook apps are tend to be the most popular; in fact, Facebook is the number one app across most mobile operating systems. We took a look at the rise of Facebook mobile, and compiled a number of the most interesting facts and figures in the 04 Nov 2010
Analysis #8: How Businesses Spend Their Social Media Dollars
Social media marketing seems to be an increasingly prevalent buzz word, and for good reason. What could still rightfully be referred to as an emerging industry, or new marketing avenue, social media marketing is growing faster than any other form of online marketing — evidenced by the increased spending by marketers, and